Award Winning Website Design & Development

Web Design Packages

Below is an outline of the typical range of features and deliverables included in one of our web design projects.  One size does not fit all and of course there is room for manoeuvre between these.  If you’re not quite sure what you need or have any questions about features please get in touch and we’ll be happy to answer your questions.

Step 1: Make an Enquiry

Get in touch with us in whatever way suits you best, phone, email, contact form or live chat.  Unless we’re right in the thick of working on a client project, we’re usually free for a brief initial chat to answer any burning questions and get a feel for what you need help with. Our aim after this is to book in a consultation with one of the Directors, James or Danny.

Step 2: Consultation with one of the Directors

“A prescription without diagnosis is malpractice” This consultation is typically a 15 to 30-minute call or screen share meeting where we get a better understanding of where you currently are with your digital marketing, what your objectives are, what resources you have (budget, time and input) available and what, if any barriers there are to achieving success. If we both find common ground and see a way forward we’ll go away and put together some feasible options.

Step 3: Solution Presentation

With a proper and considered understanding of what you need to achieve, we’ll put together some clear and priced up options for you.  There is no obligation whatsoever to do anything with us at this stage. We just ask that we all arrive here ready to scrutinise the options and take action one way or the other. Anything we put to you at this stage can be chopped and changed if needed so that we can progress to a proposal.

Step 4: Proposal

We only arrive at this stage once we’re all on the same page, clear on the objectives, timescales and costs following the Solution Presentation meeting.  Our web design proposals are easy to understand and transparent. If you’re happy with everything, we’ll issue the 1st invoice and schedule in your kick-off meeting.

Step 5: Project Kick-Off

A project starts with a 1 to 2-hour kick-off meeting with all the key stakeholders. This session can be done in person or via screen-share. We solidify the project objectives, establish timescales, set expectations, dig a bit deeper into your business and its customers and ultimately get the show on the road.

Step 6: Planning

This phase of the web design project involves the completion of a number of key planning deliverables that benchmark where you are now and sets out the blueprint for the work that needs to be done over the coming weeks.  We map out what pages your website requires, what content needs to go on them, how it’s going to be created and to what end.  We also consider SEO opportunities, the psychology of your customers, your competitors’ online presence, as well as how easy it would be to implement any changes in the future.

Step 7: Design

Only once proper planning is done would it be prudent to consider the cosmetic side of the project.  None of this is to suggest that design isn’t extremely important because it absolutely is, but the aesthetic component of a website has to be considered against the backdrop of the planning phase’s findings.  Focusing on design only in an attempt to wow you with a pretty (but otherwise ineffective) website design is the refuge of lesser website development agencies that are insecure about tackling the other often neglected challenges that need to be faced in a successful website project.  It depends on each project but we’ll typically go through your branding, your design preferences (as well as your customers’), build digital mood-boards with clippings from elsewhere on the web for inspiration and reference, create wireframes of key page templates to establish layouts and then move onto fleshing out your unique design. 

Step 8: Content Creation & Collection

Running concurrently with the design phase, we use this time to create and collect the content that we plan for in the previous phase in our creatively named content plan document.  Imagery, Graphics, SEO Considered Copywriting, Video, Calls to Action and PDF downloads etc. Any website developer in Birmingham worth their salt will tell you that this is often where projects fall apart and timescales start to creep. We don’t allow this to happen by only planning to collect and use content that we all agree is feasible within a reasonable period of time. Once we hit the content collection deadline, we revoke access to the content folders in order to complete development on time.  Additional content can of course be added later. 

Step 9: Development

With website designs approved and content collected, all that remains is to complete the development by embellishing your website with everything that we’ve planned for and collected.  We ensure that websites load quickly, and work well across a range of modern web browsers and devices like smartphones and tablets. We go through any final snags and testing in preparation for launch.

Step 10: Launch

We will migrate your website, handle any DNS (Domain Name Settings) updates, install and configure any analytics tools like Google Analytics or Hotjar. We will also ensure that your new website is indexed by Google through Search Console.  Once live we will do a recorded training session to familiarise you with the website’s core features and any tasks that you’re likely to perform in future. 

Ongoing Website Hosting, Support & Maintenance

If your business is reliant on a continuously live, fast loading, secure, backed-up website (which it should be) then getting some sort of ongoing proactive support & maintenance provision in place is key.  This is included for a period of time if you opt for one of our Market Leader or Apex packages.  Much like a car, in order to run well, avoid undue wear & tear, and not get nicked, you need regular servicing, good driving and security measures in place to get the best out of your vehicle.  Your website is at the mercy of regular WordPress updates, third-party plugins, web hosting servers, your own administrators and those sneaky Russian hacker bots that are constantly trying to break into unkempt websites in order flog fake sunglasses.  It would be unwise to leave your website on a cheap web host and not expect to encounter problems. Beyond rudimentary but absolutely necessary security, back-ups and hosting for £99pm our optional Support & Maintenance plan offers unlimited 24/7 website tasks which you can use for things like updating content.

Ongoing Digital Marketing & Monitoring

Whilst your new and improved conversion-focused website will make a positive difference to your business anyway, just by virtue of replacing your old one. To unleash its full potential you’ll need to take advantage of ongoing Digital Marketing strategies & tactics such as Google Ads, SEO (Search Engine optimisation), Content Marketing, Social Media amongst others.  All of which offer measurable returns.