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At DGM, we’ve been a trusted digital marketing agency for over 15 years. As a full-circle digital agency, we understand the bigger picture and know how to make a Google Ads campaign integrate seamlessly into your overall marketing strategy. Our experienced team is dedicated to helping business owners and marketing managers navigate the complexities of Google Ads with clarity, transparency, and ease.
We pride ourselves on truly understanding your business, objectives, unique challenges, and the market you operate in. We’re always realistic about the numbers, offering an honest assessment of achievable ROI with a no-BS approach.
Partner with us for your Google Ads Management, and experience the difference a committed, knowledgeable team can make in achieving your sales and marketing goals. You can trust us to provide safe hands to guide you through getting started with or optimising Google Ads, because we’re not just the experts—we genuinely give a s**t.
James & Danny
Why Google Ads?
Get to The Top of Google
Google Ads gives your business direct access to appear at the top of search engine results pages (SERPs) for relevant searches. This prime position increases your online visibility and maximises the chances of users clicking on your ads.
Beat Your Competition
Google Ads provides you with the tools to stay ahead and capture the attention of your potential customers other competitors get a chance to, however good their SEO. With great ads and targetting you can dominate.
Laser-Targeted Advertising
Precisely target your ads to reach the most relevant audience based on factors such as location, demographics, interests, and search intent. This precision ensures that your ad budget is spent efficiently on potential customers.
Instant Results
Unlike many traditional marketing channels, Google Ads can deliver nearly instant results. Your ads can start generating traffic and leads as soon as your campaign is live, providing a rapid boost to your online presence.
Measurable ROI
Google Ads offers robust tracking and analytics tools, allowing you to measure the return on investment (ROI) of your campaigns accurately. You can see which keywords, ads, and strategies are delivering the best results and adjust your approach accordingly.
Control & Flexibility
Google Ads gives you the flexibility to adapt quickly. You can adjust your ad spend, scale campaigns up or down, pause or resume them based on your business needs and market dynamics. Whether you’re responding to seasonal trends, budget changes, or shifting business priorities.
Who’s This Ideal For?
Growing SMEs Ready to Scale
Ideal for small and medium-sized enterprises that are ready to scale their operations and seek to leverage Google Ads for strategic growth and customer acquisition.
Businesses Seeking Rhythmic Acquisition of Leads
Perfect for companies that want to establish a consistent and reliable source of leads through well-structured Google Ads campaigns.
Entrepreneurs Committed to Strategic Investment
Tailored for visionary entrepreneurs who recognise the significance of investing in effective marketing strategies and are prepared to allocate budget wisely to fuel business growth.
Marketing Novices
Designed for those who may be new to gettign leads from Google and want expert guidance and support to get started, ensuring they make the most of this powerful advertising platform.
Enhancing Existing Google Ads Campaigns
Tailored for business owners already running Google Ads campaigns, our service provides expert guidance and fine-tuning to boost the performance of your existing campaigns.
Companies Aiming For Measurable Results
Tailored for businesses that prioritise measurable and data-driven marketing strategies, allowing them to track ROI and make informed decisions to grow their customer base effectively.
Who This Is NOT For?
Risk-Adverse Business Owners
If you prefer conservative, low-risk marketing approaches and are uncomfortable with the inherent experimentation and adaptability required for successful Google Ads campaigns, this platform may not be the best fit for your business.
Budget-Constrained Businesses
Google Ads can be cost-effective, but it may not be suitable for businesses with extremely limited marketing budgets, as it requires a reasonable investment to see significant results. We can advise you on budgets.
Short-Term Marketing Goals
If your business is solely focused on short-term objectives and is not willing to commit to a longer-term advertising strategy, Google Ads may not align with your goals.
Lack of Clear Value Proposition
If your business struggles to articulate a clear value proposition or unique selling points, Google Ads may not be effective in driving conversions, as it relies on compelling offers that buyers want to engage with.
Unwillingness to Adapt or Feedback
Google Ads campaigns require ongoing adjustments and optimisations. If your business is not open to adapting strategies based on data and insights, it may not benefit fully from this platform.
Poor Web Presence
A Google Ad is essentially selling a user on clicking through to see more on your website and if your website is poor or perhaps simply not as good as the competition’s, even the best optimised campaign in the world will stuggle.
Why Work With Us?
Award Winners
Previous winners of the Best Business Enabler Award at the National Entrepreneur Awards, we’re recognised by the Entrepreneurs Circle, one of the UK largest network of SMEs as a trusted digital marketing partner having demonstrated our commitment to delivering high-quality services to scores of EC members.
Google Ads Experts
Our team consists of Google Ads experts, each certified and highly experienced, having generated tens of millions of pounds through Google Ads across a diverse range of industries. Our deep expertise allows us to craft strategies that are not just effective but also tailor-made to each business’s unique needs, ensuring the maximum impact for every ad pound spent.
Get £400 Free Ad Spend
Elevate your initial Google Ads experience with a substantial £400 ad credit for new accounts. This credit is a fantastic way to augment your early advertising efforts, allowing more room to experiment and achieve greater impact. Our skilled team will manage this credit to ensure it’s used in the most strategic and effective manner, aligning with your unique marketing objectives and maximising early campaign success.
Cost-Effective
Although sometimes, we’re not always the cheapest option, but we ALWAYS offer great value for money. We pride ourselves on being competitively but fairly priced, enabling us to use the best people and tools to provide high-quality, hands-on and result-driven Google Ads management.
Transparent Reporting
& Call Tracking
Transparency is key in our reporting approach. We ensure you understand what’s working and why, without the complexity of doing it yourself. Our reporting is thorough and clear, incorporating premium tools like advanced call & form entry tracking which are usually paid extras elsewhere. We believe in keeping you informed and empowered about your campaign’s performance.
Beyond The Dashboard
Our expertise extends far beyond the technicalities of Google Ads campaign management. We delve into aspects like optimising offers, refining landing pages, and enhancing follow-up strategies. This holistic approach ensures that every element of your digital marketing works in synergy, amplifying the effectiveness of your Google Ads campaigns.
How it works
Step 1:
Discovery Call
- Talk about your business to get an understanding of its USPs, products, services and your target audience.
- Take a look at some numbers and explore how much you should reasonably expect to invest to acquire new leads & customers.
- Share some customised insights about your relevant search terms (keywords), search volumes, cost per click, buying intent, competitor’s ads etc
- Sense check your objectives & budgets against Google’s data to determine what needs to happen for any campaign to be a clear success and how much risk (if any) is likely to be involved.
- Model a number of potential outcomes (best and worst case scenarios) to ensure that your advertising goals align with achievable results.
These Zoom discovery calls take about 30mins and we put a lot of effort into preparing for them in advance in order to give you as much quality info as possible so that you can make informed decisions. There’s never any obligation or expectation from us for you to do anything. Either way, you’ll come away from the call with a competitive advantage (as well as the call recording and our proprietary keyword research).
Step 2:
Onboarding & Set-up
- Send your initial invoice to secure your slot, marking the formal start of our partnership.
- Confirm objectives, budgets, and target locations.
- We’ll review and if feasible improve your landing pages.
- Analyse competitors to ensure we understand the competitive landscape.
- Select the best campaign and bidding strategies to suit your business.
- Get to work on building out engaging and effective ad creative, designed to capture attention and drive action.
- We’ll assist with adding your billing details and getting you direct access to the Google Ads platform.
- Get access to (or create if you don’t have them) your Google Tag Manager, and Google Analytics accounts. This allows us to set up conversion tracking so we know what’s happening after someone clicks an ad.
- Install advanced call and form tracking, along with Hotjar, which provides us with deeper insights into user behaviour and campaign effectiveness.
- We’ll handle any necessary account verification processes to ensure compliance and readiness.
This onboarding and setup process usually takes between 1 to 2 weeks, depending on the specific needs and complexity of your account. Our goal is to ensure that everything is aligned perfectly with your objectives and that we give your account the best push off the side that we can.
Step 3:
Campaign Launch & Monitoring
- We begin real-time monitoring and adjustment to manage normal performance fluctuations effectively.
- Regular updates are provided as necessary (ahead of moving onto more scheduled reporting), balancing informed communication with focused optimisation.
- In case of no or few impressions or clicks, we swiftly adjust bids, targeting, and ensure ad compliance to rectify any issues.
- Budget management is key; we optimise spending, ensuring it aligns with search volumes and targeting strategies.
- Fluctuations in metrics like CPC (Cost Per Click) and CTR (Click Through Rate) are normal; our focus remains on achieving your strategic goals rather than chasing transient numbers.
- Our approach is patient and data-driven, avoiding knee-jerk reactions to short-term trends to ensure long-term campaign success.
This phase is about establishing a solid foundation for your campaigns, with our team proactively managing and optimising every aspect to deliver the best possible results.
Step 4:
Monitor, Optimise & Report
- If eligible (and so far all Google Ads 1st timers have been) your £400 ad credit get applied within the first 60 days.
- Regular checks are a staple of our routine, including monitoring conversion actions, assessing quality scores, and evaluating Google’s recommendations discerningly.
- We keep a close eye on search impression share and demographic performance, refining target audiences and adding negative keywords to enhance campaign relevance and efficiency.
- Analysis of search term reports and audience responses informs our strategy, ensuring we’re targeting the most responsive and valuable segments.
- We constantly evaluate the performance of ads, keywords, and landing pages, seeking out the top performers and optimising accordingly.
- Listening to calls generated from ads and reviewing form submissions, we assess lead quality, providing insights into campaign effectiveness.
- HotJar data is scrutinised to understand user behaviour on your landing pages, revealing opportunities for further optimisation.
- Proactively looking for opportunities, we test new campaigns, ads, and creative approaches to keep your strategy fresh and effective.
- Our reporting goes beyond automated numbers; we provide human insights and interpretations, explaining key metrics, our actions, future strategies, and the reasoning behind them.
In this stage, our goal is to not only maintain but elevate the performance of your campaigns, ensuring that every aspect is continuously refined for maximum impact and alignment with your evolving business objectives.
Your Investment
Onboarding & Setup
- Kickstart your Google Ads journey swiftly and easily with our comprehensive setup package, including analytics, call, and form tracking, all for just £195.
Ongoing Monthly Management
- Get our expert campaign management at £395 per month for a Google Ad spend of up to £1000. We charge an additional £100 management fee per additional £1000 spend with Google.
- Minimum Commitment: Our service requires a minimum commitment of 3 months, transitioning to a rolling monthly agreement thereafter. This duration allows us to effectively establish and optimise your campaigns for impactful results.
- Cancellation Policy: You have the flexibility to cancel with 30 days notice. If cancellation occurs before the 3-month commitment is fulfilled, the offered discount is forfeited, and full payment for services to date becomes due.
- Ad Spend Recommendation: To truly kickstart your campaign, we recommend an ad spend of at least £500 per month or ideally more, in addition to our management fees. More clicks translate to more data and insights accelerating the learning and optimisation process. The specific costs per click and budget alignment will be discussed in detail during your discovery call.
- Patience and Commitment: Immediate results are possible with Google Ads, but real, lasting impact grows over time. We advise a commitment to the process, allowing your account the time it needs to mature and improve.
- Active Participation: Your input is invaluable. Regular feedback on lead quality and campaign impact helps us refine and enhance our strategies for your business.
- Landing Page Enhancement: Be ready to invest in your landing pages, enhancing the user experience to maximise conversion rates. We’re here to assist in this vital aspect of your campaign if you need us.
- Fee Structure and Potential Add-Ons: Our fees are proportional to your ad spend, with an additional £100 charge for every extra £1000 managed each month. For complex campaigns, additional services may be necessary, and we will always provide transparent cost communication upfront if that’s the case.
Investing in Google Ads with us is more than a financial decision – it’s a partnership geared towards achieving your business goals. We’re committed to guiding you through this journey with expertise, transparency, and a tailored approach to success.
Frequently Asked Questions
How much does it cost to advertise with Google Ads?
Advertising with Google Ads involves two primary components of cost: our management fee and the ad spend with Google.
Our Pricing:
Our management fee structure typically includes a one-time setup fee of £0 (discounted from the standard £195) and a monthly management fee of £197.50 for the first month (50% off the regular price of £395 per month). This fee covers our expertise in campaign setup, continuous management, and optimisation.
Google Ad Spend:
In addition to our management fee, you’ll need to allocate a budget for your ad spend with Google. The recommended starting point for ad spend is a minimum of £500 or more per month. This level of starting budget should allow for effective campaign testing and visibility, helping you reach your target audience and get closer to achieving your advertising goals.
It’s important to note that your overall advertising costs may vary depending on factors such as your industry, competition, and campaign objectives. Our team will work closely with you during our Discovery Call to determine an appropriate ad spend budget and ensure your advertising investment aligns with your goals and expectations.
An example:
At the time of writing this, the average cost per click across all of our managed Google Ads accounts is currently £1.21, so an entry-level investment of £895pm (at full price and made up of £395 in management fee plus £500 in ad spend) would see approximately 413 clicks through to your website. The question is then how many convert to leads and sales and what’s their average order value and profit. This is what we’re here to help with.
How long does it take to see results?
Seeing tangible results from Google Ads varies, but immediate visibility often occurs as soon as campaigns go live.
Typically, meaningful optimisation and results start emerging within the first 3 months. This timeframe allows for data accumulation and strategic adjustments.
The speed of results also depends on factors like industry competitiveness, ad spend, and the quality of your ads and landing pages. Rest assured, our team actively manages and refines your campaigns from the outset, with a focus on achieving your business objectives as efficiently as possible.
What happens if it doesn't work?
In any advertising endeavour, including Google Ads, there’s an element of risk. To minimise this, we extensively use Google’s historical data to model key metrics like search volume, cost per click, and conversion rates. We share these insights during our discovery call to set clear expectations for what success looks like.
If campaigns don’t perform as expected, we delve into understanding why. Factors such as fluctuating cost per click, variations in high-intent search traffic, landing page appeal, ad copy resonance, seasonal influences, or conversion tracking issues could be at play. We aim to anticipate and address these issues proactively, but sometimes, real-time testing and iteration are the keys to finding effective solutions.
It’s important to be prepared for this process of continuous improvement. If the idea of testing and evolving your approach doesn’t align with your expectations, online advertising might not be the best fit for your needs.
We are deeply committed to the success of your Google Ads campaigns. Our team’s goal is to deliver results, but we’re also transparent about the unpredictable nature of digital advertising. If it becomes apparent that a campaign isn’t meeting its objectives, we will be straightforward in our advice, including recommending a halt to the campaign if that’s in your best interest.
Do you offer any guarantees?
In reality, providing an absolute guarantee of campaign success can be challenging due to various factors that influence Google Ads performance. These factors include the quality of your website, your overall cost per click (CPC), and the competitiveness of your industry in terms of bidding on search terms, among others.
However, what we can guarantee is our unwavering commitment to delivering exceptional service. We are dedicated to providing you with high-quality work, transparent reporting, and regular updates to keep you informed about your campaign’s progress.
Moreover, we believe in offering flexibility to our clients. If at any point you decide to discontinue your campaign, we won’t bind you to long-term contracts. Your satisfaction and the success of your advertising efforts are of paramount importance to us, and we are here to work collaboratively towards your goals.
What do you actually do on an ongoing basis?
Our ongoing management of your Google Ads involves a comprehensive set of activities designed to optimise performance and ensure your campaigns are aligned with your marketing goals:
Bid Management: We continuously adjust bids to secure optimal ad placements, ensuring your ads appear in the most effective positions.
Negative Keyword Management: Regularly updating negative keywords to exclude irrelevant traffic and improve campaign relevancy.
Quality Score Monitoring: We monitor and work to improve Quality Scores, which can positively impact ad position and cost-efficiency.
A/B Testing: Conducting regular tests on ad variations and landing pages to determine the most effective strategies.
Conversion Tracking: Keeping a close eye on conversion data to understand campaign performance and ROI.
Landing Page Optimisation: Ongoing review and tweaking of landing pages to enhance user experience and conversion rates.
Competitor Analysis: We stay informed about what your competitors are doing and adjust your strategies accordingly to maintain a competitive edge.
Budget Management: Careful allocation and management of your ad budget to maximise campaign effectiveness.
Ad Extensions: Continuously optimising and updating ad extensions to enhance ad visibility and information.
Geo-Targeting: Refining geographic targeting to reach your most relevant audience segments.
Conversion Review: Listening to calls generated from ads and reviewing form submissions to evaluate lead quality and campaign effectiveness.
Regular Reporting: Providing detailed reports on campaign performance, offering insights and areas for improvement.
Ongoing Monitoring and Adjustments: Continuous monitoring of campaigns allows for real-time adjustments to respond to market changes and performance trends.
Communication: We maintain open and regular communication with you, ensuring you are updated and your feedback is incorporated.
Internal Collaboration: Our team regularly reviews your account together, combining expertise for the most effective campaign management.
This comprehensive approach ensures that every aspect of your Google Ads is meticulously managed and optimised. Our goal is to continuously improve your campaigns, driving better results and helping you achieve your advertising objectives.
Can I run Google Ads myself with a Google rep?
While it’s possible to run Google Ads campaigns independently, even with the assistance of a Google representative, it’s important to be aware of some key considerations. Google representatives often provide a more general and low-level viewpoint of accounts. Their expertise tends to be more focused on basic troubleshooting and platform guidance rather than in-depth campaign strategising.
Managing Google Ads effectively involves navigating a complex platform, continuous monitoring, and in-depth data analysis. Skilled professionals bring valuable insights, ensure optimal budget allocation, and adapt strategies to changing dynamics, ultimately improving ROI and ensuring your campaigns don’t result in losses.
Just as you might rely on your accountant for managing your accounts, bookkeeping, and tax returns, entrusting your Google Ads management to experienced professionals can lead to more efficient campaigns, better results, and the ability to focus your time on other crucial aspects of your business.
How often will I get updates & reports?
You can expect regular monthly reports from your campaign manager Lisa, that include a detailed Loom video recording, providing a comprehensive overview of the month’s activities and campaign results. Additionally, we’re readily available for any weekly or ad-hoc updates you may require. You can reach us via email or phone during standard working hours from Monday to Friday.
How long are your contracts and what happens if I want to cancel?
The commitment for our Google Ads management service is three months, with a one-month notice period. We understand that sometimes campaigns may not yield the expected results, and we are flexible in allowing you to terminate the service within the 3 month period if it’s not meeting your expectations. Whilst it’s important to understand and acknowledge that campaigns do need time to optimise, we’re not here to keep you financially shackled to us if you’re not happy with the results which is why we don’t have long term contracts last 3 months.
Who will be running my campaign day to day?
Your campaign will be managed by a team of Google Ads certified professionals who come together on a weekly basis to review and strategies your account. Nick, our dedicated Google Ads technician, will be responsible for the daily monitoring, management, and optimisation of your account and you’ll have a dedicated account manager named Lisa, who will be your main point of contact for regular updates and reporting.